Pay Per Click (PPC) ads show up in most search results as businesses try to outbid each other to be best placed to catch the eye of the user. Often users don’t even realise what these ads on the top, bottom and side of the page are with some people dismissing them as spam and irrelevant to their search. This would suggest that PPC isn’t the best tactic to adopt but that isn’t necessarily the case. PPC can actually be an extremely valuable marketing strategy, when done right. [Read more…]
Last year Google introduced a new way for local business listings to be found on Google Maps and in their local search results but it has been a confusing move for many business owners. One of the main problems is that it isn’t clear to many of them how the two are different and why you need both of them. If you are scratching your head about this local conundrum then here is all you need to know about Google Places, Local and linking them to each other. [Read more…]
If you are a business owner and want to create a website to establish an online presence then you are probably wondering just what kind of website you need and how go about getting it. Sometimes too much choice can be a bad thing as it can overwhelm you and leave you not knowing what is best for your needs. Thank God for open source CMS platforms that allow you to have a great looking website quickly and without the hassle of having to know complicated coding languages. There is still some skill required to create a good website and so you may still need to hire a professional to do it for you but once it is created you can easily manage it and update the content yourself. Here are some of the best CMS platforms available and what kind of business they are most suited to. [Read more…]
If you are new to the world of search engine optimisation (SEO) then it can be very confusing trying to weigh up all of the different options that you find out there. You can be told different things by different ‘experts’ which only adds to the confusion but with these tips you can be confident of making the right decision and choosing the right SEO package to suit you. [Read more…]
Google have once again shaken things up with yet another update to their Panda and Penguin algorithms which has impacted on a small yet significant percentage of websites.
The Panda update which is being called Panda 20 impacted on 2.4% of English language search queries, this may seem like a small number but when you consider the billions of websites and queries there are in internet land then it becomes clear that this is no minor drop in the ocean. The Panda 20 update was implemented on the 20th of September 2012 and it’s aftershocks are still being felt almost a week later. [Read more…]