Link building is one of the core SEO tactics as it’s clear that links still hold a lot of value when it comes to rankings. However, building links manually may result in spammy links pointing back to your website, which is counter-productive. Think of it this way, if you can get a link from a website pointing to your site without talking to anyone how many more webmasters do you think have done the same? [Read more…]
If you’re reading this then you are probably wondering what exactly canonical URLs are and why they are important for SEO. It’s quite simple really, if you have 2 pages with the same or very similar content the canonical URL is the one that you want the search engines to show users and the rel=“canonical” code is just a means of telling the search engines that. [Read more…]
What is SEO?
SEO refers to the entire set of practices aimed at improving a website’s position or ranking on the search results pages of a search engine. The most popular search engine is Google, but there are many other search engines like Bing and AVG among others.
Finding cost effective marketing solutions can be a tall order, particularly for small businesses that don’t have tens of thousands of pounds to spend on advertising, which makes growth even harder for small business owners. SEO however is a cost effective method to use to achieve steady incremental growth over the long term, and it comes with minimal risk factors. [Read more…]
The aim of businesses is to reach as many new customers as possible. This task falls mostly under the marketing departments of organisation. The marketing techniques used to reach new clients can be categorised into inbound and outbound marketing. Although marketing executives use both, many companies focus on inbound marketing. The main aim of inbound marketing is to create advertisements to help people who actively seek information about products or services. [Read more…]
Marketing today is so different from pre-Internet era marketing. Back then, marketing involved interrupting people in the course of their daily activities through cold calling, print advertisements, and direct mail campaigns. Companies hoped that they could use these intrusive marketing techniques to attract potential clients, and get them to purchase their products or register for their services. These marketing campaigns often targeted the wrong people and did not get favourable reception from potential clients. [Read more…]