Content marketing is an essential part of any modern digital marketing strategy as it allows you to separate yourself from your competitors by creating content that answers questions, engages with your target audience and establishes you as an authority within your industry, one that others will want to share and link to.
There are no tricks when it comes to content marketing, it’s simply about making your website the best possible source for your target audience to choose, which ultimately will make it the best search result for likes of Google, Bing, Yahoo etc. to rank in the number 1 spot.
Pinnacle’s content marketing strategy includes:
- Full Content Audit
- Establishment of goals
- Targeted audience & influencer research
- Creative brainstorming
- Blog post creation
- Analysis & improvement
Once I have created content that your audience will want to engage with it’s vital that we get it seen by as many relevant people as possible so that it can be shared as great content with no promotion is actually like having nothing to say at all.